Write a Product Launch Press Release
Write a full AP-style product launch press release with quote, boilerplate, and media contact.
This prompt produces a complete, ready-to-edit product launch press release in the standard industry structure — dateline, headline, executive quote, boilerplate, and media contact block — all in AP style and under 500 words. Use it when you're announcing a launch and need a credible draft fast, whether for a wire service, your newsroom page, or a pitch to journalists. The rigid structure matters because reporters scan press releases for specific elements, and a release missing the who/what/when/where/why lead or a quotable line gets skipped.
You are a PR professional. Write a press release announcing the launch of [PRODUCT NAME] by [COMPANY NAME]. Structure: dateline + city, attention-grabbing headline, sub-headline, opening paragraph (who/what/when/where/why), quote from [EXECUTIVE NAME/TITLE], 2-paragraph product description with key features, boilerplate company description, media contact block. Keep it under 500 words. AP style.
What you can expect back
FOR IMMEDIATE RELEASE Northwind Robotics Launches Aria, a Smart Thermostat That Learns Your Home in a Week New AI-driven climate system cuts heating costs without manual scheduling AUSTIN, Texas, June 8, 2026 — Northwind Robotics today announced the launch of the Aria Smart Thermostat, an AI-powered home climate system that learns occupancy patterns and adjusts temperature automatically, available nationwide starting June 15. "Most smart thermostats still expect you to program them," said Dana Okafor, CEO and co-founder of Northwind Robotics. "Aria flips that — it studies how your home actually lives and takes the work off your plate." Aria uses on-device sensors and a privacy-first learning model to map daily routines within seven days, then optimizes for comfort and efficiency. Early field testing showed meaningful reductions in heating runtime for typical households. The device installs in under 20 minutes, works with existing HVAC wiring, and pairs with iOS and Android apps. Aria retails for $189 and ships with a two-year warranty. About Northwind Robotics Northwind Robotics builds connected-home hardware designed to be simple, private, and energy-efficient. Founded in 2021 and based in Austin, the company serves customers across North America. Media Contact Name: Jordan Lee Email: [email protected] Phone: (512) 555-0142
Illustrative example — your results will vary by tool and inputs.
Get sharper results
- 01Give the model 2-3 concrete, verifiable facts (price, ship date, one real feature) so the draft has substance instead of placeholder marketing language you'll have to replace.
- 02Avoid letting it invent statistics — phrases like 'cuts costs by 30%' must come from your real data, so tell it to write benefit claims qualitatively unless you supply numbers.
- 03Provide the actual quote or its gist; an executive quote written from scratch tends to sound generic, and leaders usually want approval over their own words anyway.
- 04Specify the audience and outlet (trade press vs. consumer tech vs. local business) so the headline and framing match where you'll actually pitch it.
- 05Ask for the release plus a 2-sentence email pitch to send journalists — the pitch, not the release, is what gets it opened.
Adapt it for your case
Swap the product launch framing for a funding round, asking it to lead with the raise amount, investors, and use of funds.
Reframe as a joint announcement with two boilerplates and a quote from each company's executive.
Ask for a version tailored to a specific market with a local dateline and a sentence on regional availability or impact.
Common questions
Can I publish this as-is?
Treat it as a strong first draft — verify every fact, get the quote approved by the named executive, and confirm the contact details before it goes out.
Why insist on AP style?
Journalists and wire services expect AP conventions (dates, titles, numerals), so a release that follows them reads as professional and is easier for reporters to lift directly.
How do I keep it from sounding hypey?
Feed it specific facts and add an instruction like 'avoid superlatives and adjectives; let the features speak' to dial back the marketing tone.
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