Write High-Converting Landing Page Copy
Write a complete landing page from hero to CTA with benefits, FAQ, and social proof sections.
This prompt has a direct-response copywriter draft a complete landing page in one pass — hero through CTA — including a problem/solution arc, benefit blocks, an objection-busting FAQ, and urgency. Reach for it when you have a product but a blank page and need a structured first draft to react to rather than write from scratch. The fixed seven-part structure mirrors how high-converting pages are actually sequenced, so you get persuasion architecture, not just paragraphs.
You are a direct-response copywriter. Write landing page copy for [PRODUCT/SERVICE]. Structure: (1) Hero headline and subheadline, (2) Problem section (2-3 sentences on pain), (3) Solution section (how you fix it), (4) 3 key benefits as bold headline + 1-sentence explanation each, (5) Social proof placeholder, (6) Objection-busting FAQ (3 questions), (7) CTA button text + urgency line. Voice: [BRAND VOICE].
What you can expect back
Hero Headline: Eat better all week without the Sunday scramble. Subheadline: Tell us your goals once. We hand you the week's meals and a sorted grocery list. Problem You want to eat well, but deciding what to cook every night is exhausting. By Wednesday you're ordering takeout again. The goal was never the problem — the planning was. Solution Set your goals once. Our app builds a 7-day plan around them and turns it into a single grocery list, organized by aisle. Open the app, shop, cook. Done. Benefits - Zero decision fatigue — Your week is planned before you wake up Monday. - Lists that match how you shop — Grouped by aisle so you're in and out. - Goals that stick — Plans flex to your calories, allergies, and what you actually like. Social proof [Insert 2-3 customer quotes with name and result, e.g. 'Saved me 3 hours a week.'] FAQ - Do I have to count calories? No. Set a goal once and we handle the math. - What if I hate a meal? Swap it in one tap; the list updates instantly. - Will it work for my diet? Vegan, keto, gluten-free, and more are built in. CTA Button: Build my first week free Urgency: Plans reset every Sunday — start today and skip next week's scramble.
Illustrative example — your results will vary by tool and inputs.
Get sharper results
- 01Feed it real customer language (from reviews or support tickets) and tell it to echo those exact phrases — pages convert better in your buyers' words than a copywriter's.
- 02Specify the single most important action you want a visitor to take so the CTA and urgency line aren't generic 'Sign up now' filler.
- 03Name the one objection that kills most of your deals and ask it to lead the FAQ with that; the default FAQ tends to be too safe.
- 04Ask for two hero variations — one benefit-led, one problem-led — so you have an A/B test ready instead of a single guess.
- 05Tell it to avoid superlatives and unverifiable claims; direct-response copy converts on specifics, and vague hype also risks ad-network and trust issues.
Adapt it for your case
Ask for just five headline/subheadline pairs in different angles when you only need to test the top of the page.
Add sections for a founder story, detailed feature breakdown, guarantee, and a second CTA for a higher-consideration purchase.
Swap the voice to outcome-and-ROI focused, replace urgency with a 'book a demo' CTA, and frame benefits around team and business metrics.
Common questions
How do I make the copy sound like my brand and not generic AI?
Be concrete in the voice field with real adjectives and a sample sentence, and paste a paragraph of your existing copy as a reference. Vague voice instructions are the top cause of bland output.
What do I do with the social proof placeholder?
Replace it with real testimonials, logos, or numbers. Never ship invented quotes — fabricated proof is both a trust and a legal risk.
Can I use this for a page that has to rank in search too?
Yes, but tell it your target keyword and ask it to work the phrase naturally into the hero and headers. Direct-response copy and SEO copy pull in slightly different directions, so name the priority.
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