Write a Landing Page Hero That Converts

This prompt writes the most important real estate on a landing page — the hero — and does it across three deliberately different headline strategies (clarity-first, curiosity, contrarian) so you can test which framing your audience responds to. It pins each headline to a matching sub-headline and CTA, enforces tight length limits, and explicitly bans the buzzwords that make hero copy invisible. Use it when you're launching or revamping a page and want sharp, distinct options rather than six rewordings of the same line.

What you can expect back

CLARITY-FIRST
Headline: Let clients book themselves, no phone tag.
Sub: Self-scheduling and automatic reminders that cut no-shows and free up your week.
CTA: Start booking free

CURIOSITY
Headline: The reason your calendar stays half-empty.
Sub: It's not your marketing — it's the friction between interest and a booked appointment.
CTA: See how it works

CONTRARIAN
Headline: Stop answering the phone to fill your schedule.
Sub: The best-booked practices let software handle scheduling so they can focus on clients.
CTA: Ditch phone tag

Note: Clarity-first usually converts best for unfamiliar audiences; test curiosity if you're driving warm traffic that already knows the category.

Illustrative example — your results will vary by tool and inputs.

Get sharper results

• 01Write the [PAIN] in your customers' actual words, pulled from reviews or support tickets — copy that echoes their phrasing converts far better than a marketer's paraphrase.
• 02Pick the clarity-first headline as your default control; only ship curiosity or contrarian versions to traffic that already understands your category.
• 03Ask the model to justify each headline in one line so you understand the angle and can brief a designer on emphasis and hierarchy.
• 04Tell it to keep the value, not the mechanism, in the headline — buyers care that no-shows drop, not how the scheduling engine works.
• 05Request 5 CTA options instead of 3 so you have button copy to A/B test independently of the headline.

Adapt it for your case