Craft a Clear Value Proposition Statement

This prompt builds a complete positioning kit for a product: a one-line elevator pitch, a table that translates features into customer value, three alternative market angles, and a short tagline. Use it when you can describe what you've built but struggle to say why anyone should care in plain language. The feature-to-benefit-to-value chain is the core move — it forces each feature past 'what it does' into 'what the customer gets,' which is where weak positioning usually collapses.

What you can expect back

Elevator pitch
We help working parents plan a week of dinners in five minutes so they can skip the 6pm scramble and eat better.

Feature to value
| Feature | Benefit | Value |
|---------|---------|-------|
| Auto-generated weekly menus | No daily 'what's for dinner' decision | Reclaim mental energy after work |
| One consolidated grocery list | Single, efficient shopping trip | Fewer store runs, less waste |
| Allergy & picky-eater filters | Meals everyone will actually eat | No separate kid dinners |

Positioning angles
- Premium: the dietitian-grade planner for families who care about nutrition.
- Budget: cut your grocery bill by planning before you shop.
- Niche: built for allergy households, not generic recipe apps.

Tagline
Dinner, decided.

Illustrative example — your results will vary by tool and inputs.

Get sharper results

• 01Feed it real language from customer reviews or support tickets — positioning lands harder when the value statements echo how customers already describe the pain.
• 02Make it justify each 'value' column against an alternative the customer has today (a competitor, a spreadsheet, doing nothing) so the value is differentiated, not generic.
• 03Pick one positioning angle and ask for a second pass that develops it fully rather than trying to ship all three at once.
• 04Push back on any benefit that's actually a feature in disguise — ask 'so what does the customer get?' until the answer is an emotional or economic outcome.
• 05Test the final tagline by reading it cold to someone outside the project; if they can't guess the category, ask the model for sharper options.

Adapt it for your case