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Build a 30-Day Social Media Content Calendar

Generate a 30-day social content calendar with daily post topics across content type mix.

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§ When to use this

This prompt produces a full 30-day posting plan with a deliberate content mix (educational, promotional, behind-the-scenes, UGC, and trending) rather than 30 disconnected post ideas. Reach for it at the start of a month when the blank calendar is the bottleneck and you need a structured starting point you can edit down. The enforced 80/20 value-to-promo ratio is the key constraint — it keeps the plan from drifting into a wall of sales posts that burns out an audience.

§ The Prompt— fill in the fields, then copy or open in a tool

§ Customize0/2 fields filled

Brand/person[BRAND/PERSON]Whose account this is for and what they do. Example: 'Maple & Oak, a handmade furniture studio' or 'Dr. Lena Ruiz, a sleep-medicine physician building a personal brand.'

Platforms[PLATFORMS]The channels you'll actually post on, since format and tone differ. Example: 'Instagram and LinkedIn' or 'TikTok only.'

your prompt — fill the fields above

You are a social media strategist. Build a 30-day content calendar for [BRAND/PERSON] on [PLATFORMS]. Include a mix of content types: educational, promotional, behind-the-scenes, user-generated, and trending/cultural. For each of the 30 days list: day number, content type, platform, post topic, and one-line description of the angle. Aim for 80% value, 20% promotion.

Open with your prompt →ChatGPT ↗Claude ↗Sends your filled-in prompt straight into a new chat.

§ Example Output

What you can expect back

Day 1 | Educational | Instagram | How to tell solid wood from veneer | Quick carousel teaching buyers what to look for before they shop.
Day 2 | Behind-the-scenes | Instagram | Morning in the workshop | Reel of the first cut of the day with ambient shop sound.
Day 3 | Trending/Cultural | Pinterest | 'Quiet luxury' home pin board | Tap the trend with a curated board of warm-minimalist interiors.
Day 4 | UGC | Instagram | Customer's dining table in their home | Repost a buyer photo with their styling story.
Day 5 | Promotional | Instagram | New walnut bench drop | Announce the limited run with a 3/4 studio shot and link.
...
Day 30 | Educational | Pinterest | Caring for an oiled-wood finish | Pin a simple maintenance guide that keeps the brand top of mind.

Illustrative example — your results will vary by tool and inputs.

§ Pro Tips

Get sharper results

01Give it 3-4 real recurring themes or product lines up front so topics feel native to the brand instead of stock 'tips' filler.
02Ask it to cluster the educational posts into a repeatable weekly series (e.g. 'Material Mondays') — series outperform one-off posts and are easier to batch-produce.
03Have it map each day to a rough effort level (low/medium/high) so you can see whether your week is realistically producible before you commit.
04Tell it which dates have real events — a launch, a holiday, a sale — and ask it to build the calendar around those anchors rather than spreading promotion randomly.
05Request platform-specific format notes (Reel vs. carousel vs. Pin) since the same topic needs different execution on each channel.

§ Variations

Adapt it for your case

Hooks and captions included

Ask it to add a scroll-stopping first line and a draft caption for each day so the calendar is closer to ready-to-post.

Single-platform deep version

Drop to one platform and have it tailor every post to that platform's native format and best-performing length.

Batch-production grouping

Ask it to reorganize the 30 posts into shooting sessions (e.g. 'film these 6 Reels in one day') instead of a day-by-day list.

Best For — Roles

Use For — Tasks

Writing Social Media Posts

Tags#content-calendar#social-media#planning

§ FAQ

Common questions

How do I make the topics feel less generic?

The brand description does most of the work — give it your actual products, customer type, and voice. The more specific the input, the less the output reads like a template.

Should I post every single day?

Not necessarily. Use the calendar as a menu — pick the strongest 12-15 and ask the model to rank them by likely impact so you can cut without losing the content mix.

Can it adapt one calendar across two platforms?

Yes, and it should note where a post is reused versus reformatted. Cross-posting raw is a common mistake; ask it to flag what needs adapting per platform.

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