Build a Detailed SEO Content Brief for a Target Keyword

A great article usually starts with a great brief. Writers waste hours guessing at intent, structure, and what to cover when those decisions should be made upfront. This prompt produces a complete, writer-ready SEO content brief for a single target keyword, so the person drafting can focus on writing rather than researching scope. It covers the essentials an editor would normally assemble by hand: title options, metadata within character limits, a recommended format and length, a full heading outline, semantically related subtopics to prove topical depth, internal-link anchors, and one clear CTA. Crucially, it also names topics to exclude, which keeps articles focused instead of sprawling. Use it before commissioning any piece of content, whether you write it yourself, hand it to a freelancer, or feed it into a drafting tool. A tight brief is the single biggest lever on whether the final article ranks and reads well.

What you can expect back

Working title: How to Price Freelance Work: A Step-by-Step Guide for Beginners
Alternates: The Beginner's Framework for Setting Freelance Rates; How to Set Freelance Rates Without Underselling Yourself
Meta title: How to Price Freelance Work (Beginner's Guide)
Meta description: Learn how to price freelance work step by step, from calculating your rate to handling client pushback, with a simple beginner-friendly framework.
Format: How-to guide, ~1,800 words
Outline:
H2 Why pricing feels so hard at first
H2 The three ways freelancers charge (hourly, project, value)
  H3 When each pricing model works best
H2 How to calculate your baseline rate
H2 Adjusting for experience and market
H2 Handling rate objections from clients
Subtopics: cost-of-living math, raising rates over time, niche premiums, scope creep.
Internal links: 'freelance invoicing template', 'how to send a client proposal'.
Primary CTA: Start a free trial of our invoicing app.
Exclude: tax advice and business registration (separate intent).

Illustrative example — your results will vary by tool and inputs.

Get sharper results

• 01Paste the titles of the current top 3 ranking pages so the model can spot coverage gaps to exploit.
• 02Keep one primary CTA per brief; multiple competing CTAs dilute conversion and confuse the writer.
• 03Use the 'topics to exclude' list to prevent scope creep that dilutes keyword focus.
• 04Ask it to label each H2 with the search intent it satisfies so the writer stays on track.

Adapt it for your case